Having met on a social change postgraduate course, the three ladies behind ethical, feminist fashion brand ‘Birdsong’ combined their collective experiences from volunteering with women’s groups to create a sustainable label that puts women first.
‘No sweatshops, no photoshop’ is their ethos which is accomplished by paying local women’s groups the London Living Wage to produce clothes which work for and empower the wearer, and then by using realistic ‘non-models’ to showcase them- celebrating all facets of the female form.
With an ever expanding collection – which includes beautiful hand-knits, hand-painted sweaters and embroidered slogan tee’s – the team have been able to invest tens of thousands back into community groups through funding skills-based initiatives or work-room improvements.
Discovering them through Instagram, I fell firstly for the clothes and the no nonsense imagery – my own wardrobe has now expanded to include a sweater and jumper with room for more – before even learning of the social concept behind it.
Nested in a small studio in north London, the Birdsong crew enthused about eco fabric sourcing, feminist fashion and using bingo as a relaxation tool.